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Is the new Corona beer commercial for us?
I was just sitting here watching the World Cup and a Corona beer commercial played that has two shirtless white guys (good looking guys from the back and side) sitting on Morris chairs on the beach. One guy take the bluetooth out of the other guy's ear and they toast the beach with their beer bottles.
4 Answers
The latest trend in advertising is going after the gay market because they are often young, urban professionals with lots of disposable income and no kids to support. It's a huge market and an article I read this week said that the marketing is subtly aimed at gays and lesbians, portraying slightly homoerotic scenes and so under-the-radar that most straight people don't pick up on it. If you are gay, you will notice it more. I would say that this ad falls under that category.
I find a lot of the American Apparel ads to be similar. Here is an excerpt from an ABC news report on beer companies using these ideas.
"Beer makers are coming out of the closet — in primetime.
A humorous new ad from Miller Lite, for example, features two women in a bar unwittingly flirting with a pair of gay men. The spot is being shown prominently during evening broadcasts and throughout the day on ESPN.
And Miller is just one of the mainstream brewers embracing gay themes in its primary ad campaigns, according to Michael Wilke, executive director of Commercial Closet, an association which claims to be the largest archiver of gay ads.
Bud Light has a long-running campaign called Ladies' Night which shows guys in drag, and Heineken ran four ads recently including one of a young man coming out to his father, who is completely unfazed by the revelation."
I find a lot of the American Apparel ads to be similar. Here is an excerpt from an ABC news report on beer companies using these ideas.
"Beer makers are coming out of the closet — in primetime.
A humorous new ad from Miller Lite, for example, features two women in a bar unwittingly flirting with a pair of gay men. The spot is being shown prominently during evening broadcasts and throughout the day on ESPN.
And Miller is just one of the mainstream brewers embracing gay themes in its primary ad campaigns, according to Michael Wilke, executive director of Commercial Closet, an association which claims to be the largest archiver of gay ads.
Bud Light has a long-running campaign called Ladies' Night which shows guys in drag, and Heineken ran four ads recently including one of a young man coming out to his father, who is completely unfazed by the revelation."
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